TEPA and the ITC Host Market Analysis and Research eCourse in Saint Lucia

Going global is a big step for many small and medium enterprises (SMEs). After all, taking the decision to export to new markets requires in-depth market research in order to identify existing opportunities and potential threats. Businesses and entrepreneurs must also seek to gain an understanding of international demand, while also completing a comprehensive analysis of their target market in order to make informed export decisions. Indeed, addressing all the necessary aspects of a successful export strategy can prove a daunting, expensive and time-consuming task.

To this end, the Saint Lucia Trade Export Promotion Agency (TEPA) in collaboration with the International Trade Centre (ITC) is pleased to offer a Market Analysis and Research eCourse in order to assist SMEs gain much needed market research and trade export insight. 50 SME owners and entrepreneurs will be invited to participate in the 6-week online course which will be held from May 15th to June 26, 2017.

This comprehensive course, developed by the ITC’s Trade and Market Intelligence (TMI) division will enable participants to better assess and capitalize on export opportunities. The eCourse integrates ITC tools and methodologies, and other trade information required to effectively enter a target market, including:

  • Selection and identification of attractive markets utilizing import data.
  • Target market competition analysis
  • Exploration of how seasonality might impact product or market attractiveness
  • Analysis of complementary information such as concentration, distance and competition
  • Sourcing trade information
  • Market and Production diversification

TEPA & the ITC’s joint presentation of this Market Analysis and Research eCourse is premised on the understanding that in order for a country to achieve dynamic economic development, knowledge and analytical capacity among local trade and investment support institutions, private entrepreneurs and other trade-related policy is essential. The more knowledgeable export stakeholders and entrepreneurs are, the greater the ability of the country to grasp opportunities arising in any sector and circumstance.

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