The Exporter Capacity Enhancement Programme (EXCELP) is a training product for enterprise capacity-building activities jointly developed by ITC and Export Saint Lucia. It is a comprehensive capacity-building programme covering the conceptual foundations, analytical frameworks, planning processes and operational techniques of the exporting process. The objective is to transmit practical approaches to identify market opportunities, build exports and create market linkages.
EXCELP addresses managers and owners of small businesses in Saint Lucia who have little or no experience in exporting but wish to enter foreign markets with their products and services. The programme provides introductory knowledge and practical skills to understand marketing as a critical discipline to build international competitiveness and long-term export success.
EXCELP targets the following people:
EXCELP takes a practical and user-friendly approach to professional training. It offers blended learning methodologies and quality training materials that can be customized to various audience needs and sector requirements. The training material is built in a logical framework to offer general knowledge, subject specialization and technical skill-building.
EXCELP is made up of 12 modules:
Unit 1 – Introduction to Exporting
Unit 2 – Export Strategy Design
Unit 3 – Market Research
Unit 4 – Target Market Selection Methodology
Unit 5 – Export Entry Modes
Unit 6 – Prompting and responding to sales enquiries
Unit 7 – Preparing Specifications and Negotiating
Unit 8 – Pricing and quoting
Unit 9 – Costing
Unit 10 – Fulfilling Freight Operations
Unit 11 – Getting Paid
Unit 12 – Exporting from St. Lucia
Follow our social media pages @exportsaintlucia for information on upcoming EXCELP sessions.