In September 2014, TEPA in collaboration with the Saint Lucia Tourist Board UK Office facilitated a visit with Stephen Einhorn (http://www.stepheneinhorn.co.uk/) a well-established London Jeweler and Alcina Nolley of Court Yard Art Studio. Alcina’s handcrafted silver jewelry is being promoted and marketed under the TEPA’s “Taste of Saint Lucia” campaign in the United Kingdom.
Stephen Einhorn, a well-established London jeweler with an International following for his bespoke designs, was in Saint Lucia to embark on a project with the Saint Lucia Tourist Board and was accompanied by his Creative Director, Jane Best and his Marketing Director, Kelly Montague.
Mr. Einhorn has previously been commissioned by a number of high profile celebrities such as David Gandy, Charlize Theron and Johnny Depp and his work is synonymous with quality and exclusivity.
Ms. Nolley an artist and craftsperson living in St. Lucia produces original prints, paintings, jewelry and crafts using gems, silver, silver clay, gold, polymer clay, handmade paper, oils and watercolor paints.
Coming out of the visit Mr. Einhorn was very impressed with the quality and creative expression evident in Mrs. Nolley’s jewelry and provided valuable information and guidance to the St. Lucian artist. One of the key areas discussed was the importance of marketing and the need to have an engaging web presence was emphasized. Ms. Best also stressed the significance of this whether one was nurturing local or international customers.