Saint Lucia Flavors Social Media Campaign
Targets the Minds – and Mouths – of U.S. Consumers
A multi-platform social media campaign highlighting the signature foods and flavors of Saint Lucia is currently engaging consumers across the U.S in an effort to promote the products and commodities native to this eastern Caribbean nation.
Tapping into the extensive reach, immediate delivery and response mechanisms that make it easy for messages to be liked, shared and saved via such widespread social media forums as Facebook, Twitter, Pinterest, Instagram and YouTube, At The Table Public Relations has started to build awareness, increase interest and drive demand for the following:
- Baron Food Gourmet Sauces
- Cassava flour
- Coco sticks
- Honey
“The Take It With You Saint Lucia, Flavors Tour Campaign, will highlight these specialty products but also showcase the culture, history and natural beauty of Saint Lucia. We want those creative, but informational, and highly visual images to impact the public’s perception of this incredible island. We hope to position Saint Lucia not only as a travel destination but also as a source of great culinary adventures, that you can literally take with you.” said Cheryl Miller, principal and CEO of the Tampa, FL-based At The Table Public Relations firm.
In the months ahead, At The Table will be following up on these tantalizing posts by providing tasting samples of the products along with recipes featuring these ingredients. Keep watching, a new website is coming to feature this and other US initiatives or find them now through social media.
