The Saint Lucia Coalition of Service Industries (SLCSI), in collaboration with TEPA on July 27 launched its inaugural Business of Music online course under the theme, “Enhancing Capacity for Music Exports.” Designed by regionally acclaimed Jamaican Entertainment Lawyer, this course will target music practitioners interested in pursuing the business of music with the view to entering the international music markets.
The Business of Music course was developed in keeping with the Services Go Global (SGG), a program offered by the SLCSI directed towards small to medium size businesses who wish to export their services. The course is delivered online and comprises twelve modules linked with additional reading material and resources. To enhance the learning and interaction, participants will also be able to access the Business of Music platform where they can engage in discussions with other participants. Participants will benefit from presentations by Subject Matter Experts (SMEs) on topics such as Marketing and Branding, Intellectual Property Law and contracts, and The Role of Digital Technology and the Internet in Music Distribution.
The Business of Music course is funded by the Caribbean Export Development Agency (CEDA) under the 10th EDF, on behalf of the Caribbean Network of Services Coalition (CNSC).
In 2016, the CNSC contracted Lloyd Standbury, Entertainment Attorney to develop the Business of Music online course. Mr. Stanbury is hailed as a Caribbean pioneer in the field of Entertainment Law. His expertise and experience span a wide range of related activities in culture and the entertainment industry, including the practice of law, media management, artist management, music production, event promotion, research, creative industries policy development and lecturing. As an entertainment attorney and artist manager, Mr. Stanbury has represented such top artists, music producers, and corporations as Chronixx, Protoje, Assassin aka Agent Sasco, Robert Livingston, Super Cat, Half Pint, Freddie McGregor, Steely and Clevie, Queen Ifrica, Busy Signal, Arrows Recording and Garnett Silk.
The launch was very well attended and some of the nation’s prominent artistes and players in the music industry were present. Ronald “Boo” Hinkson offered words of gratitude and appreciation to SLCSI, TEPA and Caribbean Export for this venture and also added his stamp of approval on what he advised was an integral step towards professionalism and export growth of Saint Lucia’s music industry. Also in attendance were reigning Groovy Soca Monach “Arthur”, Teddyson John, Ace Loctor, Lydale “Oaktrees” James, Solange, TC Brown and fresh out of the Burton Agnes Jazz and Blues Festival “Chrycee”, Dynamix Band and Rupert Lay Quartet, among others.
Information on the cost for registration and methods of payment may be accessed by contacting the Saint Lucia Coalition of Service Industries (SLCSI).